THE ATOLL ELECTRONIQUE COMPANY
ATOLL Electronique was founded in September 1997 by Stéphane and Emmanuel DUBREUIL. The observation at that time, in the market for high-fidelity products, revealed a certain lack of audiophile products at affordable prices. They, therefore, decided to establish the brand in Brecey, in Normandy, a very rewarding place to create, develop, and market a line of integrated amps, preamps, CD players, FM tuners, etc… very musical, reliable and scalable…
Our starting range included:
IN50 – IN80 – PR100 – AM50 – AM80
After an encouraging start in the summer of 1998, helped by some very good press articles and a network of convinced dealers, a new model was launched: the AM100. Then at the end of 1998, the line of CD players (CD50 – CD80 – CD100) was launched to complete the range.
At the end of 1999, the release of the range of 3-channel amplifiers (AV50 – AV80 – AV100), took place and was mainly dedicated to the Home Cinema world.
At the end of the 2000s, two flagship products from our current range were released: the IN100 and the PR200. Different options were also on the market: natural silver colour finish and the remote control (October 2000).
At that time, the constraints of storage, ease of production and organization made the need to invest in a larger and more suitable production unit felt. The new building becomes an icon in the Normandy region thanks to its innovative and architecturally sophisticated design, similar to our audio units, with our famous “ATOLL” logo in front of it.
The company moved into its new building at the beginning of October 2001. It was also at this time that the Tuner TU80 was launched.
In view of the flourishing of the Home Cinema market in these years, the company then embarked on an important project that would require nearly 3 years of effort, research and investment (ATOLL was then the only French High Fidelity Company to have Dolby and DTS licenses): the PR5.1 was born in 2004.
The PR5.1: an atypical product on the Home Theater market with a simplified user interface and with exceptional musicality for an Audio/Video preamp, got immediate success among music and home theatre lovers.
The multichannel range would extend the following year with the arrival of the AV500, a 5-channel block entirely designed as a high-fidelity amplifier dedicated to Home Cinema.
In 2005, with our presence in the mid-range market, the choice was made to offer more high-end products, allowing lovers of the brand to find elements going further in terms of musicality and offering new perspectives with larger speakers. The IN200, PR300 and AM200 series, then the CD200 (2006), were launched, again with encouraging success.
In the following years (2007 & 2008) the company concentrated on rethinking previous products (manufacturing and quality sound) by changing to MK3 CD players versions, and to SE series (IN50-80-100 and PR100-200). Then the Hi-end line was completed by a DVD player (DVD200) and a CD-SACD player (SACD200) whose design and audio performances were Atoll’s flag of quality.
The end of 2008 marks our desire to extend to entry-level products with the arrival of the IN30. An innovative product which, thanks to its entirely French manufacture, is one of the very first audiophile products on the High Fidelity market. It is a showcase of our know-how and is widely rewarded by critics (Best Purchase, Diapason d’Or…) and consumers. The IN30 is followed a few months later by the CD30 player.
THE CONVERTERS
With the expansion of dematerialized music, we have endeavoured to develop a product capable of linking digital files and the links of a Hifi system. The DAC100 (released at the end of 2009) meets all requirements, both technical and practical, and at a truly affordable price.
THE 400 LINE
The years 2010 and 2011 mark our entry into the world of Very High End with the launch of the IN400 and the CD400. Immediately after, the 400 range was enriched with a PR400 preamp and an AM400 power unit.
THE STREAMERS
It was in 2012, believing in the continuous rise of dematerialized music, that Atoll launched the network players ST100 and ST200 thus completing our product offer covering all means of listening to music. The dematerialized music offer will be supplemented by all-in-one devices SDA100 and SDA200 in 2014.
“MIDI” LINE
Wishing to reach a wider audience and concerned about new demands, ATOLL develops and launches in 2014 and in 2015 a whole set of products in MIDI formats: preamp / DAC – HD100/120, amplifier – MA100, CD player – MD100, Streamer – MS100.
2016
EXPANSION OF THE FACILITIES
The year 2016 marks an important moment with, on the one hand, extension works of the building (addition of 600m2 of workshop/offices) and on the other hand, the launch of the IN300 which augurs the future orientations of the whole brand products.
SIGNATURE SERIES
The signature series is the culmination of our search for musicality and aesthetics, it is also distinguished by the addition of new functions:
- Upgradability: Signature CD amplifiers and players can be equipped with optional DAC boards, which can be combined with a Phono board (integrated amplifiers and preamplifiers).
- Ergonomics: Signature CD players come standard with a global remote control that also controls the amplifiers, DACs and TU80.
STREAMERS AND “ALL-IN-ONE” SIGNATURE SERIES
The Signature network players revolutionize the ATOLL ranges and offer our products lovers an incomparable opening into the world of dematerialized music:
- The user can read their favourite albums and new releases directly accessible in high definition from Qobuz, Tidal, Deezer, Spotify, HRA, etc.
- The user can play content from a USB hard drive of a NAS or a computer directly from a player.
- The user could have access to all existing internet radios via the Airable system, supplemented by the possibility of manually adding new radios.
- All our “Signature” network readers have a disengageable analogue preamplifier and class A polarized output stages. In addition, they are equipped with configurable analogue and digital inputs (the possibility of renaming them and setting them individually in BY-PASS).
300 LINE
This range is the latest addition to our catalogue, it condenses most of our know-how and includes new technological innovations. Do you want to obtain an even more realistic and spacious listening experience? All the devices in the 300 range offer you this possibility! Travel and discover even larger, more spacious, breathtaking musical universes. This range offers exceptional musicality for sets suitable for all types of loudspeakers, even the most complex.
TODAY
ATOLL products are distributed in nearly 80 stores in France and exported to more than 30 countries around the world.
The ATOLL range includes 41 products as well as several possible options (phono cards, digital cards, remote controls, black or natural aluminium finish).
Our passion is still present and we still pursue the same objectives set at the start.
